What’s up, Blumarine?

What’s up, Blumarine?

We’ve got really unexpected news at the beginning of November – Nicola Brognano announced his departure from Blumarine. The designer was working as a creative director for the brand for more than three years and literally brought it back to life. He also made the whole world admire Y2K aesthetics that everyone deemed cringe before. Let’s take a look at Brognano’s career at Blumarine. Keep scrolling!

Blumarine is a product of the 2000s. It was loved by the top celebrities of the time, like Lindsay Lohan or Brittany Murphy, who wore multiple Blumarine outfits in the “Uptown Girls” movie. Unfortunately, the brand literally disappeared when fashion eras changed. It suddenly became irrelevant, unable to meet the public’s expectations.

When Nicola Brognano accepted the position at the brand, he promised to bring back Blumarine and its aesthetics. He managed to make use of all Y2K trademarks – sex appeal, glitz, glamor, and… kitsch.

Together with Y2K, Brognano made all its trends trendy again. In the blink of an eye, new influencers started sporting the butterfly tops. Among them were Kendall Jenner and Dua Lipa who then started to cooperate with the brand on a regular basis. Nicola Brognano dressed Dua Lipa for all events including Coachella and created several looks for her Nostalgia tour alongside Mugler and Balenciaga.

Lotta Volkova is responsible for the commercial success of many fashion brands – her unconventional styling ideas made them go viral and sell. The most obvious example is Balenciaga. Nicola Brognano also chose to collaborate with the stylist, and together they created super successful marketing campaigns for Blumarine.

Brognano is great at foreseeing trends. Long before fashion cores became a thing, he showed us Barbiecore and Mermaidcore on the runway. The looks instantly gained popularity among the young and creative target audience and became viral.

The designer made every runway show for Blumarine a spectacle. He covered the runway with blue sand, he set the Blumarine logo on fire so that the sparkling dresses would look like the armor of a modern-time Joan of Arc, and he made the models wear gigantic angel wings. The shows he curated were always incredible.

So what now? Let’s follow the news and see what’s coming next for Blumarine. And while you wait, enjoy other exciting posts about fashion events and famous people in this field:

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