Milan Fashion Week featured arguably the most anticipated debut. The Moschino Fall/Winter 2024 collection was presented by the brand’s new creative director – Adrian Appiolaza.
After Jeremy Scott’s departure from Moschino in 2023 and Davide Renne’s sudden death just several days after taking over the role, it has been long unknown who is going to become a creative director of the brand with such an uneasy legacy. And finally, the right person was found. Adrian Appiolaza is a designer with an impressive background. And everyone’s expecting creative wonders from him.
In this digest, we’ll tell you more about him. Keep scrolling!
Adrian Appiolaza is an excellent Central Saint Martins alumnus who worked with Alexander McQueen himself, Miuccia Prada in Miu Miu, Marc Jacobs in Louis Vuitton, legendary creative directors Claire Waight Keller and Phoebe Philo in Chloé, and J.W. Anderson in Loewe.
In 2015, Appiolaza was included in the list of designers bound to become creative directors by The New York Times.
Adrian Appiolaza has an interesting hobby. He collects works of the great fashion designers that he thinks were influential. He has hundreds of archival garments by Maison Margiela, Vivienne Westwood, Comme Des Garçons, and Yohji Yamamoto. And there are designs by Franco Moschino among them, too!
Fashion history is not the only source of inspiration for the designer. He also has a cute little muse – his French bulldog Nena. At the end of the show in Milan, Appiolaza appeared on the runway together with his beloved pet.
Given the circumstances, Adrian Appiolaza's first show for Moschino was excellent. Firstly, he was hired by a brand that had been slowly falling out of trend and spotlight. Secondly, he joined Moschino less than a month ago and basically had no time. The designer had to hurry and generate ideas fast, and it showed. Nevertheless, the critics gave positive reviews.
Appiolaza worked with the brand’s history and archives. The show took place in Museo della Permanente – the venue already hosted Moschino’s show “X anni di Kaos! 1983–1993”, dedicated to the first decade of Franco Moschino’s work.
Adrian Appiolaza followed in the footsteps of Franco Moschino: the debut collection was full of irony and showed a deep understanding of the brand’s DNA. The show paid tribute to several successful Moschino moments. For example, we once saw a paper bag with peeking baguettes and greens at the Moschino Spring 1994 show. “Paper” hats referenced the “Cruise Me, Baby” collection. Some clothes hinted at flamenco, beloved by Moschino, and the pearl necklaces were a humorous nod at Chanel, whom the brand’s founder used to support.
We always love to see something nice and fresh in fashion. Our cozy world of Vikisews is also full of super trendy sewing patterns and more classic but still modern ones. Check them out in the “Sewing Patterns” section!
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