Jonathan Anderson — one of the modern fashion design icons

Jonathan Anderson — one of the modern fashion design icons

Do you remember how back in February we talked about the most anticipated movies of 2024? On April 26th, one of the movies from our list – “Challengers” – is coming to theaters. We can’t wait to see Zendaya in the main role, but the costume design is another reason to give this movie a watch. It’s all because one of the modern fashion design icons, Jonathan Anderson, is responsible for the costumes. He is also involved in creating the looks for the press tour.

So while we wait for the movie premiere, let’s talk about the fashion designer.

Jonathan Anderson is a founder of his own brand JW Anderson, which he combines with being a creative director for Loewe. Even if it’s your first time hearing his name, we’re sure you have seen his works. For example, that cheesy pigeon clutch bag that’s become a viral fashion meme, or his balloon pumps, or the squished balloon heels… Remember the car-shaped hemlines? Or maybe the pixelized clothing?

The designer grew up in Northern Ireland and used to spend a lot of time in Ibiza where his family owned a house. This definitely had an influence on his fashion sense.

Later Anderson moved to London where he graduated from the London College of Fashion in 2005. He began his career at Prada where he worked as a merchandiser and was led by stylist Manuela Pavesi.

Three years later, at 24, Anderson started his own menswear brand, JW Anderson. His debut collection was a success which helped him receive a sponsorship from the British Fashion Council. This business support allowed him to present his first catwalk collection in 2010. The success and growth of the brand led to the launch of his women’s line of clothing.

Working with popular clothing retailers was also a huge step towards success. First, he was invited by Topshop, which resulted in two limited-edition collections JW Anderson x Topshop in 2012 and 2013. Then he briefly worked with Converse. Today, Jonathan Anderson is collaborating with Uniqlo.

In 2013, Anderson got to work with Donatella Versace. She invited him to design a collection for Versace’s diffusion line Versus.

Working with Versace made LVMH notice the designer and ask him to become a creative director for Loewe. The brand was desperately needing a fresh restart, which Anderson was expected to make. Well, he didn’t disappoint – and he never fails to surprise us even today.

Jonathan Anderson is actively supporting modern art. His brand JW Anderson is known for memorable collaborations with artists. His collaboration with Christiane Kubrick for the FW2024 collection is definitely the one to remember. It drew inspiration from Stanley Kubrick’s “Eyes Wide Shut” released in 1999.

Such a good excuse to give this classic a re-watch. And then watch the fashion show. What do you think?

Read more about that runway here:

Top 5 haute couture shows you need to watch

And some more exciting posts about style and fashion:

Top 5 trends to try right now

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